SANAD | Digital Identity & Services Platform

Simplify traditional services and procedures by transforming them into a more accessible digital experience, while introducing users to the SANAD platform and demonstrating how they can benefit from its digital services.

Introduce SANAD and highlight its role in simplifying access to digital services by bringing together digital identity, data and document management, and service access through mobile and smart devices.

PG developed a series of integrated videos for SANAD, combining brand introduction, visual explanation, and product experience. The series begins by introducing SANAD, its identity, and its purpose, then moves into showcasing digital services and processes, before taking viewers through the user experience within the application, including identity verification, account creation, login, and the use of digital identity to access everyday services. Through this approach, the project transforms the concept of digital services into a clear visual experience that combines introduction, awareness, and product demonstration.

• Overall campaign concept development
• Visual identity and messaging development
• Corporate filming and testimonial production
• Product and app visualization
• Platform usage walkthroughs
• User experience visualization
• Motion graphics and UI animation
• Integration of live-action footage with digital elements
• Editing and post-production

• The project presents SANAD as an integrated digital platform while helping users understand what the platform offers and how to use it, through a combination of introductory content and direct visual demonstration of the digital product.