Capifly | Non-Dilutive Startup Funding
Client: Capifly
Challenge
SaaS startups often need access to growth capital without giving up ownership or equity. Capifly’s financing model needed to be communicated clearly, explaining how startups can access funding against their Annual Recurring Revenue (ARR).
Objective
Create a clear and engaging video that introduces Capifly’s non-dilutive funding model, explains eligibility requirements, and highlights how the platform supports SaaS founders as they scale.
PG Studios Solution
PG developed an explainer video that simplifies Capifly’s financing model and clearly communicates its value to growth-stage SaaS startups. The video highlights financing against ARR, the non-dilutive nature of the funding, the path toward $1M ARR, and Capifly’s focus on MENA-based, Sharia-compliant businesses.
Production Approach
- Concept development and message structuring
- Simplifying the non-dilutive financing model
- Explaining the relationship between funding and ARR
- Visualizing SaaS and financial concepts
- Scriptwriting and storyboard development
- Motion graphics and financial visualizations
- Video editing and post-production
Results & Impact
- The final video provides a clear visual explanation of Capifly’s funding model, helping SaaS founders understand how they can access non-dilutive capital while maintaining ownership and focusing on business growth.
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